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2023-09-15

ȦġͰѿִɫʻŵĽһʢںǵ˶׵ġ¡Ҳӵʱ

2023괺ѹ˶ЬƺΪƾ

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ͿػƷ˫λӪƷƲ˶гΪ


ֵ˶гƷҲھѰʱ붼ģշɹủƷƴɽҰ߽


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֮δŮ˶Ϊ˶ƷƷصΪŮ˶Ʒƴչֵƽ̨2023^̻֮˶ƷƵļƷƾƷԼȽǶ˶Ķ2023괺


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ͿˡϳΪ˶ЬĵձѹϡͿֹס˶ȴл½

ڵڶƼлΪadidasҪսг֮һڶӪ7.66ŷԪͬ16.4%ȫʵ˫λϰʵӪ16.5ŷԪͬ1%ֵҲػ300ŷԪֵ360ŷԪ

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Ϳ˵ѾʵһͿ˴лӪ18.1Ԫͬ25%ЬࡢκװƷ۶22%36%19%

˶Ʒƻشı˶紩·糱ȫϰ

˶гռȹ˵г˶Ʒռг60%ռһԱôй֮һ˶Ʒ͸Ϳ˰δػгʱ

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˶վɶೡŵڸ˶Ʒṩ˸ŵijй2-3%Űд»Ʊ˶ƷƵʱ

˶ƷйгȻȷԵƷӯʱڱƷ˶ƷƲʳ̤ӭͷز361ȵĹǹƷйгеȡ

ƷƵĴתδй˶ƷгҪ


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ΪȺ˶פԽԽŮ˶ϲŮӽ˶ڳΪδĴ

׽סŮӽŰƼŮ˶

2022ŮӲƷռ20-30%Ͷδϣͻ30%2021ѾŮ˶Ʒ2023ŮΪԼŮŮѰԼ7β°Ů˶ƷơDANSKINƷרҵͨ/˶ְϵеIJƷ֪ŮԴһƽѵ

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Ű˶Ʒ361ӴŮ˶ƷзƳ٤ѵƷͬʱ361ƳIP˶Ůӽ֡רŮ˶Ⱥ11չ٤̡ҹܵ42˶

Ů˶IJǺ˶Ʒͬѷɫ

NIKEŮûͣNikeһӴȫŮӪҵͶ2022ƱװռΪ42.3%Ůװ1%ռΪ18.6%Ϳ˲ƽ̨, ŮռѾҳһֱ

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˶Ʒư꣨Under Armour3.0׶εġѺƯȻˡͨ˶ɼúˮԼƯںԼȺŵUA WOMENתͬʱ˶־˶άȵ

ƷƽŮ˶Ů˶Ծ߱شDZ

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ܾ֡2021깫Ϊо桷ʾŮƽĵִ6362Ԫȥ50%ڹý˽̿γ̵ȷͷƷҵ桷ᵽйŮ˶ͽ˶ϵƷ˱ԼĪ15%20%

Ů˶ĵDZ֮˶ĵŮ˶


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˶ЬĿЬ2023Ӯ

ƾ֤ݵй˾CircanaЬ(-8%)ʱװЬ(-6%)»ĵڶרҵ˶Ьɼ5%гרҵܲЬռרҵ˶Ьֱ40%֮

ЬΪͻСĿȦ빫Ұ

DeckersµHOKAܲԽҰͽӲ˻ЬƷָͷЬڵHokaľ۶90.8%ִ3.521Ԫйгҵ2023ȫ80%ͬʱֹƷŸµҲ10Ԫ

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1-7ɪʿ72%StockX˶ЬƷƷ7ɪʿStockXۼ¼8½ܼ¼ٴαԽ

Ʒ֮ҲоNew BalanceӰֹ8New BalanceЬ30˫󶼶Ʋ9909921906ľ

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СĿijȦܲЬԭ趨ڻⳡĸܲЬĻ

̡ͽCitywalkijĿݵɽҰij˶ЬµЬһרҵЬٽɺԵһƽ

ЬһֳҲһ񡢿кʹ󵨵̬ȻIJǷɽԽ˵߾ߵ°ʱķҲδһ

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ʱɽװд

ʱ˶˶罻·˶רҵ֪㹫ԸԻרҵ˶ƷЧ͵רҵȫ˶ջ̬ĸ߻һ

δʱҲԽȫѡҵ̬ΪȺµʽ鳡øߵרҵ˶ԸԻøõ֪ʱרҵ˶װһվʽЧΪǵ֮ѡ



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